Kevin Lewis
Technical writer, manager, and instructor with 25+ years' experience

Understanding Search Engine Marketing

Company: WebVisible See in résumé

Summary: This document provides an overview of search engine marketing as it applied to WebVisible's products and services.

Production: I used RoboHelp to create the document since it was also integrated into the company's help systems as overview material. The document is based on a style sheet that I created.

Authorship: I was the only writer working with the company, and I had to create all documentation from scratch.

Audience: The article's audience included a range of personnel from sales reps to executives of companies reselling search engine marketing products and services.

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